Action items for today:
๐๏ธ BUILDING A VERY LOYAL CUSTOMER BASE
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Invite new customer to continuing education at the end of the wellness consult
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Continuing Education is where new users become exposed to the vast possibilities of essential oils and oil-inspired products. You want your customers participating in Continuing Ed because that’s where they become customers for life
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The goal of continuing education classes is to help your customer find 4-5 products they’ll never want to live without.
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The most common Continuing Ed programs are usually a rotation of specialty topic classes.
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Tap into the continuing education your team is already offering. Take advantage of this before you invest time and energy creating your own.
- If you are plugging customers and new builders into an existing Continuing Ed program, don’t just dump them at the doorstep and leave them! Participate. If your team has live Continuing Ed classes, attend them with your customers!
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If someone doesn’t go on LRP during your Wellness Consult - they will have several more exposures to why it’s amazing through these classes.
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What you’re now understanding is that your role as a Wellness Advocate is to take your customer from experience —> experience.
๐๏ธ INVITING A CUSTOMER TO CONTINUING ED:
At the end of your Wellness Consult say this:
“You’re doing an incredible job at investing in a natural lifestyle, and I want you to get the absolute most of this. Because you have enrolled with doTERRA you receive free essential oil education that I want you to take advantage of because it’s amazing. There are literally endless possibilities: Balancing hormones, natural weight loss, pain management, mood and emotional support, detoxing, and lots more.
The good news is that you get this for free, but you’re going to want to participate while all of this is fresh in your memory. I’m going to plug you into it, and all I want you to do is to have fun learning and exploring. See how many areas of your life you can improve because you know how to use essential oils now.”
๐๏ธ CREATING YOUR OWN CONTINUING EDUCATION PROGRAM:
The simplest way to do Continuing Ed is to rotate among topics each week. The classes are approx 60 min. You can find pre-written class tear pads for all of these topics at Oil Life. While you can do many kinds of bonus classes (chakras, back to school, oils of the bible, etc), these following are the main topics that have proven to engage new customers in the doTERRA lifestyle:
๐๏ธ CONTINUING ED REWARDS:
Find creative ways to congratulate people who participate in Continuing Ed! Recognition goes a long way, and people love to feel like they’re part of something important.
Recognition Ideas:
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Certificate of graduation after attending all classes
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Punch card with a prize (such as a diffuser) after a certain number of punches
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Recognition on team Facebook group
๐๏ธ BUSINESS TRAINING RIGHT AFTER:
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An effective Continuing Ed program will include a basic business training after each Continuing Ed event. Why right after? Because everyone is already there!
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Keep the business training to 30 min
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Here is a 4 week rotation of short business class suggestions that you can add to the end of your continuing ed classes:
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Getting Started (Basic overview of the content you’ve gone through here so far: Making a list, Sampling, Inviting to a class etc)
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Compensation Plan (more detail than basic business intro)
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How to Teach an Essential Oil Class
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Elite in 6 Weeks
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๐๏ธ TOOLS:
- Wellness Ed Series (front &back)
- Business Ed Series (front & back)
- Wellness Ed PDF's
- Continuing Ed Slides
๐ Your Assignment:
- Practice the script of inviting your customers to continuing education
- Decide how you will incentivize your customers to complete the continuing ed (reach out to your upline/tune in to the live q&a if you need more ideas)
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